As I headed for XOYO last Monday night, I was approached by 3 guys. Now, this isn’t the beginning of a horror film, it’s completely the opposite – the guys were 3 of the nicest blokes I’ve ever met and they were handing out flyers. Usually, I’m reluctant to take them as they’re usually offering me free calls to Singapore or inviting me to a strip joint, but this time something told me to stop and take one…what harm could it do?
As we walked away from the guys with millions of flyers stuffed in our hand, I realised I had just been a part of the hard graft that artists and musicians put into getting their music out there. I know how much effort has to go into promotion but I had never experienced it so full on. Trawling the streets of East London to plug your work on a Monday evening…I could think of better things to do…
40 minutes later, having handed out the majority of their flyers, the boys stood in the queue chatting to us. I realised then that the lads in front of me weren’t just having a laugh when it came to their music; they meant business. You come across so many musicians in the industry these days who get involved with music because they think it’s going to a be a free meal ticket to sex, drugs and rock & roll. It was so refreshing coming across The Lost Enemy purely because it restored my faith in some of the people you meet through music.
They’ve been stuck in the studio for a while now recording their upcoming album and they’re not holding back. Having released their album sampler, I’d definitely suggest checking it out. It’s simple really: 3 guys from East London with a shared passion for music, doing what they love. That shouts it’s way through the music and although it’s not everybody’s cup of tea, it’s hard not to fall in love with The Lost Enemy, not just because they’re completely lovely and so down to Earth, but because they’re willing to work hard to get themselves heard.
Do me a favour and go and check out their stuff because not only are they pretty top notch, but I want to save them from walking around East London handing flyers out to strangers…after all, it’s coming up to winter and it’s getting cold out.
Written by Vicky Gottschalk