2011 was an enormous year for UK music. Back to back artists breaking the scene with number one singles and albums to match. The whole world looked on as exciting new artists were discovered and ones that had been working hard for years behind the scenes finally got their break.
There was an enormous shift. One that will change the music scene forever. After years of fighting against the internet, the music industry embraced it. Facebook, Twitter and YouTube were seen as viable platforms for real artists to be discovered. SBTV & Grime Daily showed the world where the urban music scene came together to be noticed.
At the beginning of the year, newly manufactured bands stood side by side with social medias new generation of musicians. The industries old marketing formula up against the infinite power of the hardworking internet artists.
Watching the charts in 2011 was exciting again. Downloading finally found its place and was respected instead of feared. Independent artists took a leap of faith and made their mark on the charts without a penny from the major labels. Ed Sheeran made history and his Collaborations EP will be one that is spoken about for years to come.
So what changed? The music scene finally came together. Instead of fighting for number one’s artists collaborated with each other. The bigger artists gave the smaller artists platforms on their tours and supported their growth. The internet was the key. Artists opened up their world to their fans via twitter, they offered free downloads via facebook and streamed interviews and gigs on ustream.
Fans felt like they were part of the journey. Knowing who people really were, where they were in the world and what made them tick. With the drive and ambition of the likes of Example and Wretch 32 at the forefront of the revolution things shifted in an incredible new direction.
Adele, Professor Green, Jessie J, Tinie Tempah, Labrinth, Yasmin, Skream & Benga, Emelie Sande, Ms Dynamite, Mz Bratt, Rizzle Kicks, Nero, Chase & Status, Flux Pavilion & Davinche all made massive leaps etching Britain well and truly into the musical history books.
All having one thing in common, doing what they truly love, from the heart.
With the Olympics hitting London this year, all eyes are on our bright city and I have got a feeling that this year is set to shift things to yet another dimension. As the world watches on, let’s fasten our seat belts and get ready for something even more incredible in 2012.