Wrigley’s 5® Gum launches new flavour with The Evolution Experience, a free music event headlined by chart-topping sensation Labrinth. The Evolution Experience celebrates the launch of 5®’s new flavor – Evolution®
What’s Next?, features the freshest live music experiences with the UK’s brightest stars, the free event marks the launch of their brand new flavor Evolution®, which fuses a sour to sweet citrus pear.
The Evolution Experience will be headlined by music supremo Labrinth, with Kiss 100 DJs Rickie and Melvin hosting the night. Taking place at London’s super club Pulse on March 7th, music lovers will be able to bag themselves free tickets to this intimate event through the UK 5® Facebook page (www.facebook.com/5GumUK).
The Evolution Experience is the first in a series of events that are part of 5®’s new campaign called What’s Next?, which sees 5® working with some of the UK’s most exciting talent to deliver a series of new and exhilarating musical experiences, prizes and promotions.
The Evolution Experience will have more exciting acts announced in the coming weeks, and for Labrinth fans this is a rare opportunity to win tickets to see one of the brightest stars of 2012 following his sell out London gig for his UK tour.