When you think of Aiden Grimshaw, you think about his big quiff and sultry performances on the X Factor. Fast forward two years and things have changed somewhat. Take away the random forced commercial covers, Grimshaw has delivered something that even the hard nosed industry musos speak of.
Produced by the same chap who worked closely on Miss Del Reys recent album, his album is dramatically moody yet addictively cool.
Having seen Aiden perform a couple of times across the summer, he then set out on a headline tour across the UK. It’s tough for artists after reality TV shows as people struggle to take them seriously when they disappear off the radar. Grimshaw went away for two years, got his head down and wrote tracks that he loved instead if being given the manufactured rubbish that most of the ex contestants churn out. The result is something not only massively cool but surprisingly good. If you were to take away his name and listen without passing judgement on what you thought he was, his sound is a perfect blend of everything that is current.
Standing on stage he looks totally at home, submersed in the music. When his guard drops, his cheeky personality shines through. His voice is incredible and his performance solid. The crowd love him. Although mainly filled with girls that hope to one day be his wife, he is now starting to appeal to the guys too.
Most people roll their eyes when you try to explain how good his new material is and as you read this you are probably thinking the same. Trust me, Grimshaw has carved a new market for himself. His music is unique, believable and refreshingly wonderful. We love what he stands for and we are with him every step of the way.